Way, who joined Chime chairman Lord Bell's Lowe Bell Communications in 1986, will start at financial and corporate comms consultancy The Company Agency in October as business development manager.
'You have to stay for the duration or go for the one big job left in you,' Way said. He will become one of seven partners at the agency.
Lord Bell said he hoped to appoint a replacement for Way in the next three months. 'Bertie saw an excellent opportunity to improve his financial position,' Bell added.