Carrot wins Atos deal for Winter Olympics work

Atos Origin, the IT supplier to the 2006 Winter Olympics in Turin, has enlisted Carrot Communications to promote its sponsorship of medal hopeful, British bob skeleton athlete Adam Pengilly (pictured).

Bob skeleton became an Olympic sport at the 1992 Salt Lake City winter games.

It involves racers riding a sleek sledge headfirst at up to 84mph.

Carrot is also promoting Atos's role as IT supplier to the International Olympics Committee. The appointment does not affect Atos's retained UK corporate agency Manning, Selvage & Lee.

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