Sega hires Kazoo for Xmas comms

Sega has appointed Kazoo Communications to front the video game maker's Christmas comms push following a shake-up in marketing and communications.

The account, which primarily involves the promotion of games such as October's launch of Spartan: Total Warrior to mainstream press, has passed to Kazoo after incumbent Hill & Knowlton declined to repitch (PRWeek, 27 May).

The review of UK PR followed a reshuffle of Sega Europe's management, which saw the launch of a separate UK division.

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