Media Relations: 2 Minutes with... Dominic Wells, Editor, Times' The Knowledge

We hear your listings guide The Knowledge is being launching nationally.

Yes, we now cover the UK in four sections: one for London, the South-East and East Anglia, another for Wales, the South-West and the Midlands, one for the North of England and one for Scotland and Northern Ireland.

What else is changing?

Essentially The Knowledge is being relaunched as a completely new publication with the same brand. We're distilling the best bits from The Knowledge, which has been a basic listings guide, The Eye TV and radio supplement and the Weekend Review sections into one 72-page A4 magazine.

And presumably hoping to appeal to readers of all three supplements?

Absolutely. The main thing is that the magazine is no longer a straightforward listings guide. The extra pages give us the opportunity to get the best use of The Times' critics and run longer features.

But you'll still have listings?

Yes, but we're launching a new concept in listings in conjunction with thetimesonline website. The site will have all the listings for the UK in a searchable database, but the magazine will concentrate more on 'top fives', picking out the best films, gigs etc.

What can PROs do to give their product a decent chance of coverage?

Now that we're doing longer pieces we want more exclusive angles on things, and we've got more celeb-based features to fill. We need decent pictures, but enormous picture files crash the server. Send us a thumbnail and we'll ask for high-res if we need it.

What gives you the edge over your competitors?

Integration with the web, which means we can cover quantity and quality, the clarity of our new layout, which research suggests is the most important factor for many readers, the four-way UK split and our new TV listings.

Circulation: 765,000 Deadline: Tuesday morning Frequency: Weekly Contact:

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