Healthcare: Good Relations in health reshuffle

Good Relations Healthcare has put deputy managing director Hilary Franklin and corporate division associate director Benedict Payne in charge of the business.

The move follows the exit of managing director Michael Smeeth, who is now running the UK healthcare division of Fleishman-Hillard (PRWeek, 8 April).

Ann Fossey, managing director of the Chime Communications-owned Good Relations group, said: 'As Michael decided to leave quite quickly, we have got to deal with the situation. That doesn't mean we won't replace him, but it is a challenge to replace someone at that level - we will replace him if the right person comes along or if we expand dramatically, for example.'

Franklin and Payne now have the titles of co-directors of the healthcare team, which is six-strong.

'I have been working in the healthcare business for the past eight years,' Franklin said. 'Benedict has been with the agency for four years, and works across the corporate and healthcare teams. Because I only work for three days a week, it was agreed that he would help me run the healthcare business.'

She denied the changes were indicative of a downsizing of the healthcare arm, pointing out that internal moves had added two account executives to the team in the past two months.

Good Relations' major healthcare clients include the British Association of European Pharmaceutical Distributors and the Meat & Livestock Commission.

Fossey described 'synergies' between the group's corporate and healthcare divisions, pointing out that clients such as Canderel are handled by staff in cross-practice teams.

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