AS Biss & Co has made consultant Nic Coward its deputy chairman and number two to founder and executive chairman Adele Biss.
Coward will use his legislative and managerial expertise to spearhead the consultancy's growth outside the public affairs arena. 'We foresee the coming period to bring growth in corporate comms, CSR and internal comms work,' said Biss.
A former acting chief executive of the Football Association, Coward joined the consultancy last November to set up its sports advocacy practice and capitalise on the public health agenda's emphasis on encouraging more exercise.
Its clients include Sport England and the Fitness Industry Association. The emphasis of London's victorious Olympic bid on inspiring a new generation to take up sport is likely to trigger more work for consultancies in this area.
Coward left the FA in July 2004.