The population of Greater Manchester is to be the target of a groundbreaking campaign around the effects of climate change.
The cities of Manchester and Salford and the district's adjoining boroughs have joined forces with think-tank Sustainability Northwest and group Knowledge Capital - which includes higher education establishments - for a 'green energy revolution'.
Knowledge Capital chief executive Kathy Garner said: 'Climate change is one of the gravest threats. We have to bring about a sustainable energy future, but we're also using (the campaign) to build, stretch and celebrate our knowledge economy in Manchester.'
Steve Connor, managing director of Creative Concern, which has been appointed to devise the campaign, said: 'We want to make Manchester the first city in the UK to bring about a radical shift in the way people think about and use energy.
'It is a decent-sized city, with all the problems of that, and it has low tree cover, which keeps it hot. There is plenty here to make this a tangible issue for local people.'
Creative Concern began a survey of 1,100 Manchester residents' attitudes to environmental issues this week.
A media relations drive in September and October will aim to capture people's interest in the environment by focusing on local issues such as how often local rivers flood or how hot the glazed office buildings become.
This will coincide with publication of a feasibility study into 20 projects, including the establishment of wind turbines and hydrogen-powered buses.
The partnership is also planning to target the public with arresting images to encourage them to be more environmentally friendly, such as by using the car less.