Welsh Whisky Company plans UK-wide push

The Welsh Whisky Company, the maker of single-malt whisky Penderyn, is using Oxford-based PR shop Brazil to boost the spirit's profile across the UK and make it an 'iconic brand of Wales'.

Brazil is also handling trade PR and promoting the company's sponsorship of Welsh Rugby Union - the firm wants to distinguish Penderyn from Scottish and Irish whiskies.

Cardiff-based agency Merlin is handling work in Wales.

Stuart Higgins Communications was used to promote a St David's Day event for Penderyn in London.

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