Sainsbury's jumped to number two in this week's Reputation Monitor to snap at the heels of rival Tesco. The retailer posted a five per cent rise in quarterly sales, while a report suggested it could overtake Asda by the end of the year.
Elsewhere, Jerzy Dudek's match-winning saves for Liverpool in the penalty shootout of the Champions' League final against AC Milan resulted in a belated pay-off for bookmakers.
Britain's biggest betting shop, William Hill, also pleased City analysts by revealing that 'gross in' - the amount of money left behind by punters - was level at the half-year stage with 2004.
Oil giant BP announced that record oil prices had put it on the brink of breaking its profits record with an annual return of £11.5bn - something that no doubt encouraged chairman Peter Sutherland to repledge his post for at least three more years.
At the other end of the table, Eton College saw its spat with former art teacher Sarah Forsyth over her claims of unfair dismissal end badly.
A judge accused it of being 'high-handed and unprofessional'. Although it was also hit with a damages bill of £55,000, it managed to refute accusations that Prince Harry cheated while taking his art A-level.
Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.
REPUTATION MONITOR 5-11 July 2005 Ranking Rank last week Organisation NNI Best performers 1 3 Tesco 146.4 2 10 Sainsbury's 98.4 3 95 William Hill 73 4 19 BP 60.6 5 46 Goldman Sachs 54.5 Worst performers* 1 5 Baugur -177.5 2 39 Matalan -44 3 n/a Eton College -41.6 4 n/a Cazenove -32.4 5 890 Kwik Save -25.3 Source: www.newsmetrics.co.uk/Thomson Intermedia plc *Rank last week is position from bottom of table