At The Races bids to woo investors

Horseracing media group At The Races has called in Bell Pottinger Corporate & Financial in a bid to exploit investor interest in the gambling sector.

BPC&F director David Rydell began advising the group last week on a corporate communications brief. At The Races owns around half of the media rights to the UK's 59 race courses.

Although investor interest in the gambling sector is currently at a high following last month's flotation of PartyGaming, Rydell said an IPO of At The Races, launched last year, was 'not on the agenda'.

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