Scot meat body in English campaign

Quality Meat Scotland is using Consolidated Communications to handle PR work around a £1m marketing assault to woo English consumers.

Consolidated director Will Holt said the campaign hinged on 'Glen', a figurehead for the brand in Scotland who will be played by actors in UK supermarkets.

The agency will target the national and regional press, consumer magazines and health and food titles. It won a three-way pitch for the six-month contract.

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