City & Corporate: Taylor Woodrow in City drive

FTSE 250 housebuilder Taylor Woodrow has appointed Bell Pottinger Corporate & Financial as it seeks to persuade the City of the long-term value of its reorganisation.

BPC&F deputy chairman Charles Cook, who leads the account, said: 'One of (Taylor Woodrow chief executive) Iain Napier's successes has been to reposition the firm from a construction-led group to one that is very clearly a housebuilder with a residual construction arm.'

He said it was 'still a work in progress' to 'get the City to recognise the value the restructure is producing'. He added: 'We think Taylor Woodrow is undervalued. Our job is to explain that value through comms and investor relations.'

Taylor Woodrow hired BPC&F to the £100,000-a-year brief in a three-way pitch after dropping previous agency The Maitland Consultancy over its work for rival George Wimpey (PRWeek, 17 June).

Cook advised Taylor Woodrow between 1995 and 1999 as chairman of Grandfield PR, which was bought by BPC&F parent Chime Communications just over four months ago (PRWeek, 4 March).

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