Public Affairs: Psychiatric rehab firm eyes growth

Cambian Healthcare, a provider of psychiatric rehabilitation centres, is embarking on an intensive lobbying campaign as it attempts to double its estate of seven hospitals over the next 18 months.

Its retained PA agency, DJH Associates, is aiding the firm at a local level on planning permission for new hospitals. DJH is also building up contact with the MPs of constituencies where Cambian wants to expand, including Labour backbencher Dennis Skinner.

Cambian is aiming to raise awareness of the role of private mental health providers across Westminster and Whitehall as the Mental Health Bill passes through Parliament. DJH account director Julian Seymour said there was still 'a lot of work to do to destigmatise' people in psychiatric care'.

Cambian started operating two years ago and competes with rehab centres such as The Priory.

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