JCB switches shop for toy range work

Luchford APM is to handle a campaign to promote JCB-branded consumer toys in the run-up to Christmas.

The agency is briefed to help JCB 'increase distribution channels' for the toys, including new puzzles and wooden products, and promote them to lifestyle media.

JCB consumer products were formerly promoted by Borkowski PR.

- Separately, JCB this week confirmed the hire of former MG Rover comms director Daniel Ward as worldwide comms manager, as tipped in PRWeek (3 June).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in