ValueClick hires Game's Artemis

Digital marketing company ValueClick Europe has recruited Lisa Artemis from video game retailer Game to the newly created role of PR manager.

She will work on strategies to increase the profile of ValueClick's UK websites: vcmedia, Mediaplex, Commission Junction, Pricerunner and Search123.

Artemis's role was created after ValueClick decided to take PR for its B2B brands in-house, dropping incumbent agency Strategic PR in the process.

The company's only consumer brand - price comparison site Pricerunner - will still retain the services of Peppercom.

Artemis said she relished the prospect of working across a number of brands, and work would include building media relations and commercial partnerships.

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