Juice brands vie for UK publicity

California-based Pom Wonderful is using Companycare to promote what it bills as the first '100 per cent' pomegranate juice in the UK.

The agency is aiming to make Pom, which comes in a pomegranate-shaped bottle, the 'healthy drink of the summer'.

The brand battle in the market is intense, with the Campbell's-owned V8 juice range being relaunched and extended, with Exposure handling media relations.

Brands are looking to profit from government moves to encourage Britons to boost their fruit and veg intake.

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