HomeChoice bids for 'utility' status

Resonate has secured a project brief to woo customers to HomeChoice and position the multimedia service as an 'essential home utility'.

The campaign will target property owners with the agency 'creating measurable strategic partnerships'.

HomeChoice is backed by Video Networks (VN) and is now available to 2.4 million homes in London and Stevenage.

Resonate senior account manager Gavin Lewis formerly worked with VN head of PR Nick Southall, when the former was at Frank PR and the latter was at Nickelodeon.

VN continues to draw on a four-strong agency roster for corporate PR, while it is also working with Henry's House (HH) on a separate consumer project. HH was hired in May.

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