SwitchCo holds talks over analogue switch-off

SwitchCo, the body responsible for co-ordinating the switch-off of the analogue broadcasting signal, is in talks to appoint its first PR agency to boost public awareness of the changes ahead.

The not-for-profit body is charged with communicating the switch-off and to ensure that the public knows what is happening and when, as well as overseeing the technical roll-out to a timetable set by government.

SwitchCo was created at the behest of the Government in April. It is made up of representatives from public service broadcasters, the television supply chain, such as manufacturers and retailers, and terrestrial television multiplex operators.

Its chief executive is former ITV Association director Barry Cox, while acting director of comms Beth Thoren is working on secondment from the BBC, where she is head of digital marketing.

Ofcom has proposed that the region-by-region switch-off should start in 2008 and be completed by 2012. However, only one in five viewers are aware that the switch-over will take place, according to SwitchCo.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in