CIPR lauds Greenwich and Brands2Life campaigns

Greenwich Borough Council's tie-up with celebrity chef Jamie Oliver helped it to be the only entrant to clinch two CIPR Excellence Awards at this year's ceremony on Wednesday.

Greenwich won Best Public Sector Campaign and Best Use of Media Relations.

It gained recognition from the judges for devising its 'meal deal' campaign to improve the quality of, and increase government spending on, school meals in the borough. The CIPR chose it for its combination of celebrity support, high-profile stunts and effective and credible briefings.

Brands2Life won the coveted Outstanding Achievement by a PR Consultancy award. It was recognised for gaining budget increases from ten clients and £500,000 in new business (up 50 per cent on the year before) and boosting staff levels from 29 to 35.

It saw off stiff competition from The Ideas Network, Blue Rubicon, Lexis PR, Lansons Communications and Rainier PR.

In recognition of the industry's young talent, Lewis Communications general manager Kath Pooley was named Young Communicator of the Year.

She scooped the same title at the 2004 PRWeek Awards.

Bite Communications, The Red Consultancy, Band and Brown, Lexis, Blue Rubicon and Luther Pendragon also picked up accolades for individual campaigns, while The Bottom Line Consultancy scooped the Outstanding Achievement by a Small Consultancy prize for the second year running.

GNER's in-house team won in the new category of Best Corporate Comms Campaign for its successful bid to retain the ten-year franchise to operate the east coast mainline. The National Patient Safety Agency won Best Integrated Campaign, John Lewis won Outstanding In-house Team in the commercial sector and the British Heart Foundation took Outstanding In-house Team in the public/not-for-profit sector.

And the winner of the award for Outstanding Individual or Team working in Education and Training, a category sponsored by PRWeek, was Fuse PR for Fuse SmartSkills.

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