Olympic bid success to trigger comms bonanza

London's victory in the battle for the 2012 Olympics will prompt a jostling of brands, agencies and PR staff - all striving to work for the London Organising Committee of the Games (Locog).

London's success, announced by the International Olympic Committee (IOC) on Wednesday, is a triumph for bid chairman Lord Sebastian Coe, London 2012 staff including comms director Mike Lee, and the bid's PR agency Hill & Knowlton.

Locog will replace London 2012, with Coe chairing a transitional team as the new structure is cemented. A London 2012 spokesman told PRWeek: 'No one is guaranteed a job because they worked on the bid. Because there is government money involved, all contracts will be subject to a re-appointment or tender process.'

Alun James, who worked with H&K on the bid, told PRWeek: '(Rival bidder) Paris's PR strategy appeared to be reactive and aiming to neutralise and, as a result, lacked the momentum of London's bid in the all-important final stages.'

PR wins the Games, p18.

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