Diary: Bell: Sorrell 'more important' than me

Lord Bell was spotted in the Royal Box on Wimbledon's Centre Court last week - but amazed PRWeek's spy by disappearing from sight just as British hope Greg Rusedski took to court.

Rusedski, of course, crashed out rather embarrassingly, but where was the Chime boss off to - for some Pimm's maybe? 'I had to come back to the office, there was work to do,' he tells us, fresh from SW19.

Bell, whose QBO Bell Pottinger handles PR for the tournament, adds: 'It's always a great treat to go. But Sir Martin Sorrell always goes in the second week - he's obviously more important than me.'

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