Opinion: My Best Hire

Richard Cox, Salt founding partner, on the 'relentlessly positive' Catherine Thorpe.

'Catherine was a star from the first day I met her. One of the nicest people in PR, behind her friendly persona lies a hugely intelligent, driven professional.

'Her achievements working on some of the world's most famous brands - from BT to Unilever - are legendary. Catherine instinctively understands the meaning of client focus and mixes strong strategic thinking with creativity and practical delivery.

'She's a natural communicator, able to build enduring relationships with everyone she works with, and a team player who can effortlessly manage up and down.

'Her other appealing trait was being happy to run meetings with me in the Eagle pub in front of the football with a pint.'

Catherine Thorpe is now a director at Burson-Marsteller.

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