You have just undergone the most comprehensive redesign in seven years - so what's new?
Aside from a new masthead, we have made more room for pictures, while the editorial style is now a lot more lively and fun to read. Our news now starts on page three, with the 'fish of the week'. We're making more of the fact we are weekly and can therefore cover events, products and TV programmes with a short lead-time. We've also introduced a Treasure Hunt feature, where a company's logo will appear on one of the pages and readers have to text in when they find it to win a prize.
What can PROs do to make your life easier?
Provide decent images for a start. If you send us decent, professional pictures you are more likely to get in at short notice. We also need comprehensive information about new products. Our readers want to know the technical specification, the price and what they offer that other products don't.
What else can you tell us about your readership?
Our readers' average age is around 45, but the redesign should appeal to a younger angler, too. The people who buy Angler's Mail like to get involved and they are always sending us pictures of fish and firing questions at us in our 'You ask us' section.
Who are your competitors?
There are a number of monthly mags, but only three weeklies: Emap's Angling Times, and the independently published Carp Talk. With our redesign we feel we are livelier and more informative than the other two and have set the pace for the others to follow.