Mason exits M&F for Tonic Life post

Tonic Life Communications has hired Kirsten Mason from Munro & Forster Communications as an account manager.

Mason joins the independent agency, launched last year, to work for clients such as AstraZeneca (AZ) and Serono.

Tonic promotes AZ's Zoladex brand globally (for its prostate cancer indication), in addition to Serono's psoriasis treatment, Raptiva.

At M&F, Mason worked on campaigns for groups such as The Sleep Alliance.

Her appointment takes the Tonic team to 15.

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