Cuban tour operator hires Rooster

The Holiday Place, an independent tour operator that bills itself as the market leader in packages to Cuba, has brought in Rooster to handle a UK consumer PR push.

The agency will provide a press office function for the company, which offers 'exotic escapes at affordable prices' and is based in north-west London.

Rachele Grieve has joined the travel specialist agency as a senior account manager from Cellet Travel Services and leads an account team that reports to The Holiday Place sales and marketing director Ajay Kawa.

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