Make Poverty History promises to milk Live 8 gigs

The media chief of the Make Poverty History campaign has promised no let-up in its endeavour to hold the media's attention after the Live 8 events, which begin this weekend.

Make Poverty History media co-ordinator Catherine Cullen pledged to capitalise on the high level of interest in Live 8 throughout the second half of the year.

She said the association with Live 8 would boost the year-long Make Poverty History campaign even after the global events have finished.

'Once Live 8 is over we will focus our efforts on the other global events that Make Poverty History is supporting this year, such as International Literacy Day in September, International Day for the Eradication of Poverty in October, World Aids Day in December and the White Band days in September and December,' said Cullen.

The campaign will also continue to target 'almost every form of print and broadcast media' by using the army of campaigners drawn from the 509 organisations involved in Make Poverty History, she added.

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