But PRWeek is beginning the search for a mystery PRO called Rebecca and her colleagues, who appear to be far from working overtime.
A stir was caused this week on ResponseSource, 'the independent resource for all journalists'. A welter of PRWeek spies (including - apparently by coincidence - one called Becky) contacted us to point out the following plea on the site: 'Urgent message to the PR called Rebecca who called me about the business continuity feature... HANG UP YOUR PHONE!' Sally Flood, the Brighton-based IT specialist freelance who posted the comment, added: 'While I'm very much enjoying listening to you and your colleagues chatting away about your holiday plans, I have work to do and sort of need my phone. PS: Good luck at getting the time off in August.'
Flood resorted to playing Green Day's American Idiot down the line - and after two and a half hours our mystery PRO got the message.