Healthcare: The Remedy calls in Baoutis for UK

Fleishman-Hillard's medical education division The Remedy has hired Effie Baoutis, currently regional director of Excerpta Medica in Asia, in a London director role.

Baoutis joins in September from the Elsevier-owned rival medical comms agency, which is based in Hong Kong. She will report to The Remedy MD Kate Hawker.

Baoutis will take over from Mandi Robertson, who has relocated to her native Australia (PRWeek, 13 May) but continues to work for The Remedy two days a week as a consultant.

'We are looking to expand our business within publication planning and that is very much Effie's area,' said Hawker.

'She has worked with a wide range of clients, and although she has been involved with their regional offices, she knows the global people, who we want to talk to. F-H has a big US healthcare practice and we will look at how we can work more closely with the client base there,' she added.

Baoutis said: 'The biggest challenge will be getting to grips with US and UK government policy - what you can and cannot do. The companies I have worked with are primarily in Asia and Australia.'

The Remedy's clients include Japanese pharma firm Takeda.

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