The campaign aims to raise awareness of the problem of dog fouling and encourage 'the minority that give responsible dog owners a bad name' to clean up.
The charity has previously relied on press releases and celebrity backing to promote the week, but this year will encourage local authorities to organise promotional events.
'We have built up a great relationship with local authorities over the years and wanted to offer them extra support this year,' said Dogs Trust chief executive Clarissa Baldwin.
It hopes www.poopscoopweek.co.uk will generate extra media coverage for the week, which is in its sixth year. 'As well as providing information and guidance to enable local authorities to set up their own events for Poop Scoop Week, the website also offers a platform for them to promote the events and campaigns they are running themselves,' explained Baldwin.
The website includes suggestions such as sponsored dog walks, 'dog picnics' and dog training sessions that could be used as part of day-long events over the week. It gives examples of events already planned by local authorities, including the London Borough of Tower Hamlets' dog show.
The charity has also produced a fact sheet, outlining the problems associated with dog fouling, and a downloadable gallery of high-resolution photos.