Public Sector: Yorkshire Forward sticks with Brahm

Economic development agency Yorkshire Forward has extended Brahm PR's contract to help boost investment to the region after a three-way pitch.

The £3m three-year brief will target industries already successful in the Yorkshire and Humber region, including engineering, aerospace, bioscience and food.

The integrated marketing brief remains mainly B2B but puts greater emphasis on PR than advertising, with the previous account focusing on above-the-line activity.

The campaign will position Yorkshire folk as 'straight talking' and highlight the region's universities and affordable housing.

'Yorkshire is increasingly cosmopolitan,' said head of marketing Theresa Lindsey.

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