CoalitionTotal in UK Rocawear win

CoalitionTotal Communication has secured a deal to handle UK PR and marketing for Rocawear, the lifestyle brand backed by US hip-hop entrepreneur Damon Dash.

The agency, run by MD Ashley Mann, reports to Concept Brand Management - which assumed the UK licence for Rocawear two months ago - and Rocawear's US operations.

Exposure, which formerly promoted Dash's brands this side of the Atlantic, including Rocawear, expects to continue to promote the entrepreneur in the UK.

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