Media Relations: Online health hub to raise its profile

Online health and fitness company TheHealthFinder is publicising the overhaul of its internet portal.

Targeting 'the health-conscious consumer', Buckinghamshire-based CirKle Communications will concentrate media relations on health publications as well as national and consumer press.

The website, www.thefitmap.com, contains details of more than 11,000 health and fitness-related companies and provides visitors with exercise tips, weight management advice, equipment comparisons and health spa reviews.

CirKle Communications director Caroline Kinsey said the campaign would highlight the extended content and company information produced by the site's overhaul.

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