Healthcare: Awareness Campaign Close-up - Galleries support Mencap events

Organisation: Mencap

Campaign: Learning Disability Week

PR team: In-house

Budget: £5,000

Date: 20-26 June

Sponsored scuba-diving, a learning disability arts conference at Tate Modern and a photo exhibition at the Victoria & Albert Museum form the backbone of Learning Disability Week. Under the slogan 'Opening up new worlds of opportunity', Mencap wants to boost awareness of 'what it means to have a learning disability and to show that people with a learning disability can achieve a lot in life with the right support'.

Freediving champion Tanya Streeter will launch a 24-hour scuba-diving event - Dive:24 - on 18 June by diving into a tank and unfurling an underwater banner.

E-postcards using photos of people with a learning disability taken by sufferers will promote the Snap! Display at the V&A from 18 June to 1 August. An event on 22 June will be attended by the photographers, plus VIPs and celebrities.

The Tate Modern conference on 20 June, In The Frame, will be promoted to the regional press by artists who are exhibiting work.

Celebrities such as Will Young will undertake radio interviews, while an interactive quiz to highlight what it is like to have a learning disability has also been devised.

Key-message cards to help explain what learning disability is in general conversation have been dispatched to staff and local groups, and are available online.

Wristbands carrying the words Choice, Opportunity and Respect are available on the Mencap web page.

For more information contact Mencap public relations officer Pamela Wilkinson on 0121 427 8663.

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