Public Sector: Partners wins Business Link deal

Government-funded advisory service Business Link York and North Yorkshire has drafted in The Partners Group, ending a seven-year relationship with its incumbent agency, which it declined to name.

Partners will now promote the local Business Link, an information service for small and medium-sized businesses, via a 12-month media relations campaign targeting local press.

'We will be using case studies featuring businesses that Business Link has helped, as well as using trends and statistics,' said account manager Lucy Calvert.

'There will also be a focus on rural issues such as staffing and the provision available for isolated companies,' she added. Partners won the brief for the agency - funded by the Department for Trade and Industry - after a three-way pitch.

Leading the account is account director Karen Tinkler.

Business Link advises on many aspects of business, from tax returns and sales and marketing to international trade.

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