Fujitsu dumps Firefly for Harvard

IT outsourcing firm Fujitsu Services has terminated a seven-and-a-half-year relationship with Firefly and called in Chime Communications tech shop Harvard Public Relations.

Fujitsu Services PR manager Graham Goulden said access to Chime companies such as a Opinion Leader Research had been an important factor when choosing the agency for the £250,000 brief.

'We are interested in looking at other research and how different messages resonate with the business community,' Goulden said.

Harvard director Charlotte West said it would shift the PR strategy for Fujitsu Services from being 'tech first to business first', targeting decision makers in government, financial services and utilities.

Firefly MD Mark Mellor admitted the loss was a blow but ruled out redundancies.

Last year Firefly lost the PR and B2B account for Fujitsu Computers, which went to Four Communications (PRWeek, 28 May 2004).

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