Opinion: My best hire

Four Communications consumer head Steve Gebbett on the 'fun' Rachel Roe.

'I plucked the cucumber-cool Rachel Roe (nee Shirbon) from Le Fevre Communications to join my Charles Barker consumer division team in 2000.

'I threw her straight into a launch of HSBC's TV banking channel, for which she got Martine McCutcheon to say the right thing as she performed the first transaction live.

'Rachel demonstrated efficiency and adaptability under pressure, serviced press and clients with creative style - and was great fun to work with.

She soon developed a following among personal finance and lifestyle press and within two years was snapped up by Egg's in-house PR arm.

'I was not surprised when Egg later won a PRWeek award. One to watch - and one of my chickens.'

- Rachel Roe is brand PR manager at Egg.

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