Media Relations: Kudos wins brief for hotel chain

Hotel chain Pan Pacific Hotels & Resorts is embarking on a campaign aimed at raising the profile of the group's hotels and conference facilities.

The group has recently spent $50m (£27.5m) renovating its 23-hotel chain, and has just appointed Kudos PR to target both business travellers and the wider consumer market.

Kudos account director Kristel Valaydon said her team would be pitching to national press and the trade media - including weekly travel titles and specialist conference publications.

'We will also be looking at third-party sponsorship for the events side of the business,' added Valaydon.

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