Pleon in hire for consumer push

Pleon has appointed a former divisional director at The Red Consultancy to spearhead the launch of its UK consumer practice.

Eva Keogan, who left Red in February 'by mutual consent' after seven months with the firm, joined Pleon this week. She will run a four-strong team, which is to expand the agency's consumer work into the UK.

Pleon was formed last year after parent group Omnicom merged the European offices of Brodeur Worldwide with ECC, Germany's largest agency.

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