Revolver promotes nu:u range

Revolver Communications is using pop band Girls Aloud to endorse nu:u, a salon-only hair fashion range. The products - owned by Jemella, the company behind hair-care brand GHD - are touted as the first professional hair salon kit for young women, and launch this month. Revolver says nu:u can create 'the ultimate in girly glamour looks' and is being promoted by hair stylists and celebrity endorsement, plus guerrilla marketing. Overall, £4m is being lavished on its marketing for the brand.

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