Amazing takes on Mobo Awards

The Mobo Awards, set up to celebrate black music and which were last year marred by controversy, will this year be promoted by start-up agency Amazing.

The appointment comes as organisers plan to introduce live tours and club nights to exploit the Mobo brand, and seek to 'increase our exposure globally'.

Amazing's contract spans pre-publicity, the night itself, and post-publicity.

It has been briefed to 'focus on the Mobos' positive achievements'. The agency was appointed without a pitch.

Kanya King MBE, the founder of the Mobos, said: 'This year is our tenth anniversary and we have planned a lot of PR activity.'

The awards, to be held in October, were last year boycotted by some stars, while King was reportedly booed when on stage following a ban on two reggae acts over homophobic lyrics.

In addition to Amazing, broadcast PR is being handled by TX Media.

Amazing is co-managed by Jacquie Chalmers and Anna Graham, who both formerly worked at Outside, which has handled the awards' PR in previous years.

Amazing also promoted this year's NME Awards (PRWeek, 7 January).

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