Media Relations: Bugaboo readies summer launches

Luxury pushchair maker Bugaboo is preparing a media push ahead of product launches this summer.

The Dutch company is the creator of the Bugaboo Frog pushchair, which sits in the luxury end of the 'stroller' market with a price tag approaching £500.

The Frog, which first came to fame in Sex in the City, when it was pushed by the character Miranda, turns into a rucksack and can even be attached to a bike.

Bugaboo will be launching two products in September and has taken on The Ideas Network to handle its PR in the UK.

The Ideas Network media relations manager Taline Findlater said the agency would target fashion, design and consumer titles.

He added that it had been briefed to concentrate on the product's design features rather than the brand's 'celebrity credentials'.

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