Trade body the British Association of Leisure Parks, Piers and Attractions (BALPPA) has appointed Politics International to argue for VAT reductions for the tourism industry and raise its concerns over compensation claims, which have increased with the number of 'no win, no fee' policies offered by legal firms.
BALPPA represents 300 attractions including the London Eye, Brighton Pier, Blackpool Pleasure Beach and Alton Towers.
Chief executive Colin Dawson said: 'We needed to get beyond parliamentarians and make better contact with the policy units and regulatory bodies. We have had some successes on our own but needed specialist expertise.'
It will target bodies such as the Health & Safety Executive and the Department for Environment, Food and Rural Affairs, primarily for its zoo and safari park members.
Dawson said lower tax rates across Europe were putting the UK's leisure industry at a disadvantage.
Politics International won the account after a competitive pitch. MD Andrew Dunlop leads the account, reporting to Dawson and BALPPA chairman David Cam.