Public Sector Brief: 'Get out there' campaign

VISITLONDON: Promotional body VisitLondon is urging Londoners to explore their own city in a new campaign called 'Get out there'. Tactics include a 28-page guide to events, inserts in the national press, face-to-face marketing at major railway stations, a campaign website, media relations targeting press and broadcasters in London, and radio promotions. The campaign will run until July.

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