The board wants to step up Tunisia's profile as a golfing, spa and activity holiday destination and ensure potential visitors are aware it offers more than 'sun, sea and sand' and desert safaris.
'In the north of the country, it is very green and holidaymakers can indulge in watersports, rambling, horse riding, mountain biking and scuba diving,' said Tunisian Tourist Board press officer Jamie McCullagh.
He added that Tunisia was the second-largest spa destination in the world and that the country would be promoted as a 'city break'.
Incumbent agency bgb communications ceased working for the board in February and was not invited to repitch.
The country expects 361,000 visitors this year.