The move comes as HF – the company behind titles such as Red, Elle and Sugar – responds to government proposals to end the obligation of regional wholesalers to offer all newsagents their full range of magazines.
PR manager Jess Blake said it would not stage a formal pitch. The brief also includes profile raising for board members, support for magazine launches and strategic advice.
Blake and head of PR Sue Asbury currently handle the work and will continue to deal with press enquiries and trade media campaigns following any appointment.
Consumer PR accounts will continue to be offered on a project basis around magazine launches.
Proposals by the Office of Fair Trading, under consultation until 17 June, would hand greater bargaining power to large retailers, allowing them to stock more copies of bestselling titles at the expense of niche publications. HF says it wants to maintain a 'breadth of distribution'.
Ian Monk & Associates resigned the account to handle corporate PR for Emap's consumer magazines, and consumer and trade PR for its Grazia title.
Monk, who worked with HF since 2003, formerly worked for Emap for five years while MD at MacLaurin Media.
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