Tufet-Opi leads Epson's efforts to comply with a host of technological and environmental directives. As CSR comes under his remit, he is also tasked with giving Epson a 'responsible' image.
Splitting his time equally between Brussels and Epson's European headquarters in Amsterdam, Tufet-Opi reports to Europe CEO Ramon Olle. The technical concerns he will oversee include the issues of copyright levies and digital rights management.
On the environmental side, he will direct Epson's measures to comply with the Waste Electrical and Electronic Equipment Directive, which sets out criteria for the treatment of electronic waste.
'Epson's biggest challenge is to make sure it is recognised as a contributor, a company that takes care of both its products and its customers,' Tufet-Opi said.
He has been at GH since last October, where Epson was a client. Prior to that he was director of the European public affairs practice of sister agency Weber Shandwick. He joined WS in 2001 from Ogilvy PR Worldwide, having led its PA operation in Brussels.
WS corporate practice director Sam Rowe has taken on Tufet-Opi's responsibilities at GH.
Epson is one of the world's largest printer manufacturers, competing with firms such as Hewlett-Packard, Sharp and Canon.