Public Sector Brief: VisitBritain hosts seminar
VISITBRITAIN: Promotional body VisitBritain hosted a marketing seminar on targeting the gay, lesbian and bi-sexual (GLB) community this week. The seminar identified the GLB community as a 'lucrative niche market', as being well educated, having above-average income, and as being frequent travellers. The seminar featured consumer trends and marketing case studies. For more information go to www.prweek.com.
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