Public Sector: WS wins Scottish investment brief

Economic development agency Scottish Enterprise has hired Weber Shandwick to manage strategy and crisis management following a major PR budget cut.

WS effectively replaces Beattie Communications, The Big Partnership, Whitton PR and The Value Innovators. Scottish Enterprise brought its press arm in-house earlier this year.

The comms challenge for the organisation is to communicate its raison d'etre, said a spokeswoman.

Agencies shortlisted for the account included The Value Innovators, Media House, Geronimo Public Relations, The Big Partnership and Frank Sullivan Communications.

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