New Look to visit summer festivals

Clothing retailer New Look is to launch a PR offensive in June as part of a £3m marketing drive, and has hired Splendid Communications for the task.

The 'New Now' campaign will take in summer festivals, including Glastonbury, with a 'travelling funfair' visiting sites and venues.

In September it will roll out in-store 'experiential initiatives', such as store zones with the latest trends.

This will be followed by ads in lifestyle magazines, outdoor posters and online ads. Splendid will also manage a media relations drive targeting the consumer press. Naked Communications and Odd are also working with New Look.

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