Five shortlisted agencies bid for two hours in the e-auction (PRWeek,13 May).
Six-year incumbent GCI will continue to manage northern, central and western Continental Europe. Twenty-year incumbent Action Global PR will handle eastern Europe and the eastern Mediterranean.
Action's brief has been extended to cover Israel, previously handled by Fleisher Communications.
'The agencies will have had to cut their prices, but they are prices that they are comfortable with,' said PR comms manager for Europe Becky Thornton.